Privacy Policy

Positivo, Inc., a Delaware corporation with offices in Boxford, Massachusetts (“Positivo,” “we,” “us,” or “our”) respects your privacy.

This Privacy Policy describes how we collect, use, disclose, and protect information when you visit positivo.ai, contact us, request or participate in a product demonstration, or otherwise interact directly with Positivo.

This Privacy Policy also describes our practices regarding Positivo’s SMS demonstration program.

1. Scope of This Privacy Policy

This Privacy Policy primarily applies to information Positivo collects directly through:

  • Our corporate website.

  • Contact and demonstration-request forms.

  • Communications with prospective customers and partners.

  • Product demonstrations.

  • Positivo’s SMS demonstration program.

  • Related business and marketing interactions.

Positivo also processes information on behalf of healthcare organizations that use our platform. In those situations, the healthcare organization generally determines the purposes and means of processing, and Positivo processes information according to its contractual obligations and the customer’s instructions. Where applicable, protected health information processed on behalf of a healthcare customer is governed by the applicable Business Associate Agreement and other contractual requirements.

2. Information We Collect

Depending on how you interact with us, we may collect:

  • Contact information, such as your name, business email address, telephone number, company, and job title.

  • Information you provide, such as information submitted through a contact form, demo request, email, survey, or other communication.

  • SMS information, including your mobile telephone number, SMS opt-in status, date and method of consent, messages exchanged with Positivo, and opt-out requests.

  • Device and usage information, which may include IP address, browser type, operating system, device information, referring pages, pages visited, dates and times of visits, and similar technical information.

  • Business information, such as your employer, organization, professional role, and interests relating to Positivo products or services.

3. How We Use Information

We may use information to:

  • Operate, maintain, and improve our website and services.

  • Respond to inquiries and demonstration requests.

  • Conduct and personalize product demonstrations.

  • Communicate with prospective customers, customers, and partners.

  • Provide requested information regarding Positivo products and services.

  • Send SMS messages when you have opted in to receive them.

  • Maintain records of SMS consent and opt-out requests.

  • Protect our systems and prevent fraud, abuse, and security incidents.

  • Analyze website and service usage.

  • Comply with applicable laws and regulatory requirements.

  • Establish, exercise, or defend legal rights.

4. SMS and Mobile Information

When you opt in to Positivo’s SMS demonstration program, we collect your mobile telephone number and information relating to your participation in the messaging program. We use this information to provide the SMS communications to which you consented, manage your participation, respond to your messages, maintain required consent records, and process opt-out requests.

Positivo does not sell your mobile telephone number or SMS consent information. Positivo does not share mobile information with third parties or affiliates for their marketing or promotional purposes. All categories of information sharing described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with third parties for their own marketing purposes. Your SMS consent is specific to Positivo and is not transferable to another business for that business’s marketing communications.

You may withdraw your SMS consent at any time by replying STOP. For assistance, reply HELP. Message frequency varies. Message and data rates may apply.

5. How We Disclose Information

We may disclose information where reasonably necessary to operate our business, including to vendors that provide services such as hosting, security, analytics, communications infrastructure, professional services, or other technology used by Positivo. We may also disclose information:

  • At your direction or with your consent.

  • To comply with law, regulation, subpoena, court order, or other legal process.

  • To protect the rights, safety, property, or security of Positivo, our customers, or others.

  • In connection with an actual or proposed merger, acquisition, financing, reorganization, or sale of all or part of our business, subject to applicable confidentiality and legal requirements.

These disclosures do not permit another party to use Positivo SMS opt-in information to send its own marketing messages.

6. Healthcare Customer Information

Healthcare organizations may use Positivo to communicate with their members, patients, providers, caregivers, or other individuals. When Positivo processes information on behalf of such customers, Positivo acts according to the customer’s instructions and the applicable customer agreements. Requests concerning information provided to Positivo by your health plan, healthcare provider, or another Positivo customer may need to be directed to that organization.

7. Cookies and Analytics

Positivo may use cookies and similar technologies to operate the website, understand website usage, remember preferences, improve performance, and analyze interactions with our website. Depending on the technologies deployed on positivo.ai, third-party analytics providers may receive technical information such as IP address, browser type, device type, referring URL, and website interaction data.

You may be able to restrict cookies using your browser settings. Some website functionality may not operate properly if cookies are disabled.

8. Data Security

Positivo uses administrative, technical, and physical safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure. No internet-based service or electronic transmission can be guaranteed to be completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business and consent records, meet contractual requirements, resolve disputes, enforce agreements, and comply with legal obligations. SMS opt-out records may be retained as necessary to ensure that an individual’s opt-out preference continues to be honored.

10. Your Privacy Rights

Depending on where you live and applicable law, you may have rights regarding your personal information, including the right to request:

  • Access to personal information we maintain about you.

  • Correction of inaccurate information.

  • Deletion of certain personal information.

  • Information regarding how personal information is used or disclosed.

  • A copy of certain personal information.

  • Withdrawal of consent where processing is based on consent.

Certain rights may be subject to legal exceptions. We may need to verify your identity before processing a privacy request.

11. California and Other U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state law. Where required, Positivo will honor applicable requests to access, correct, delete, or obtain information concerning personal information we maintain about you. Positivo does not sell SMS opt-in information or mobile telephone numbers and does not share such information for cross-context behavioral advertising or third-party marketing.

12. Children

Positivo’s website and business services are directed to businesses and professionals and are not intended for children under the age of 13. We do not knowingly collect personal information directly from children under 13 through our corporate website.

13. Third-Party Websites

Our website may contain links to third-party websites or services. Positivo does not control and is not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of third-party websites before providing personal information to them.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or services. The revised policy will be posted on this page with an updated effective date.

15. Contact Us

For questions about this Privacy Policy or requests concerning personal information, contact:

Positivo, Inc.
Boxford, Massachusetts
United States
Email: privacy@positivo.ai